Visitor profile of electronica & Productronica China

Exhibitors can expect to meet trade visitors from the following industries:

Industrial electroncis
Consumer electronics
Automotive industry
New energy
Communication systems
Mechanical engineering
Computers & Peripherals
Aviation and space technology
Medical technology
Military electronics

Visitor structure:

by region
Local Visitors (Shanghai)	52%
Rest of China	42%
Rest of Asia	4.7%
Rest	1.3%

by industry sector
Industrial electronics	46.41%
Consumer electronics	13.24%
Automotive industry	8.91%
New energy	7.93%
Communication systems	7.75%
Mechanical engineering	6.77%
Computers & Peripherals	6.11%
Aviation and space technology	1.23%
Medical technology	1.21%
Military electronics	0.43%

by job function
R&D/Design	31.33%
Marketing/Sales	18.61%
Manufacturin/Production	15.50%
Corporate Management	14.64%
Procurement	12.10%
Test & Measurement	3.88%
Editor	1.49%
Government Administration	1.42%
Education	1.03%

by role in decision making
Evaluate and recommend	45.07%
Final decision	24.86%
Specify	18.86%
Not involved	11.20%

"It’s excellent. You can look around, our booth is always crowded that’s the most important thing. As for the quality of visitors, we feel it’s a good mix of technical engineers with decision makers."

Dr.-Ing Stephan Zizala, Senior Director, Microcontroller, Industrial and Multimarket, Infineon