electronica & Productronica China 2011 - International Trade Fair for Components and Assemblies & International Trade Fair for Production Technologies
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Visitor profile and structure
Meet your target group in Shanghai


Exhibitors can expect to meet trade visitors from the following industries:
  • Industrial electroncis
  • Consumer electronics
  • Automotive industry
  • New energy
  • Communication systems
  • Mechanical engineering
  • Computers & Peripherals
  • Aviation and space technology
  • Medical technology
  • Military electronics


Visitor structure:

by region
Local Visitors (Shanghai)52%
Rest of China  42%
Rest of Asia4.7%
Rest1.3%

by industry sector
Industrial electronics46.41%
Consumer electronics13.24%
Automotive industry8.91%
New energy7.93%
Communication systems7.75%
Mechanical engineering 6.77%
Computers & Peripherals6.11%
Aviation and space technology1.23%
Medical technology1.21%
Military electronics0.43%

by job function
R&D/Design31.33%
Marketing/Sales18.61%
Manufacturin/Production15.50%
Corporate Management14.64%
Procurement12.10%
Test & Measurement3.88%
Editor1.49%
Government Administration1.42%
Education1.03%

by role in decision making
Evaluate and recommend45.07%
Final decision24.86%
Specify18.86%
Not involved 11.20%

"It’s excellent. You can look around, our booth is always crowded that’s the most important thing. As for the quality of visitors, we feel it’s a good mix of technical engineers with decision makers."

Dr.-Ing Stephan Zizala, Senior Director, Microcontroller, Industrial and Multimarket, Infineon


 
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