Foreign trade fairs and exhibitions are one of the most effective tools of export marketing. They are also of great relevance for the acquisition of new partners, for purchases and investments overseas.

Foreign trade fairs are not only meaningful instruments for the introduction and selling of a product: above all they offer a powerful platform for discussion, orientation, information and contact.  Even companies that choose to sell their products only in the national market utilize foreign trade fairs to gather important information on market trends, product innovations and the latest technological improvements.

Many countries have noticed all these advantages and have decided to encourage their companies to exhibit abroad, which could also result in a boost for their own economies.